THE EMPIRICAL RESEARCH OF WINE MAKERS IN THE LOCAL MARKETS
Keywords:
research, market, wine, local winemakersAbstract
The objective of this paper is to define a market strategy for the local producers of wine, based upon the analysis of theoretical positions and research results, and, on the basis of the theoretical conceptual model and research results, to further submit a concept for improving the market position of the company in question. Based on the research results, the objective of the paper is to define the process of communication of the enterprise with the market. This objective will serve as a basis from which we can carry out positive effects on the business level. The main objectives of this research arise from defining the object of research and these are the precise definitions of the theoretical positions and empirical research performed together with local wine producers. The wine market in our country is quite attractive and by applying the appropriate sales and marketing strategies, there would be a real chance to improve the market position and business efficiency of the local wine makers, which is the primary goal of this paper.
Downloads
References
Ballester. J., Patris. B., Symoneaux. R. & Valentin, D. (2008): Conceptual vs. Perceptual Wine Spaces: Does Expertise Mater, Quality and Preference, 19 (3). 267-276.
Prdić, N. (2010). Sajmovi građevinarstva – instrument marketing komuniciranja, (Master's thesis, University of Novi Sad, Faculty of Economics, Subotica)
Prdić, N. (2012a). Efekti nastupa preduzeća na sajmu, Anali Ekonomskog fakulteta, Subotica, 48 (28), 133-143.
Prdić, N. (2012b). Strategija sajmova u sistemu integrisanih marketing komunikacija, Poslovna ekonomija, Sremska Kamenica 10(1), 151-172.
Kuzman, B., Prdić, N. & Barjaktarović, M. (2014) Practical research results of a succesfful companys appearence at the fair, Ekonomika poljoprivrede, 61 (4), Beograd, 903- 915.
Pennerstovfer D. & Waiss C. (2012), Product quality in the agri-food chain: do cooperatives offer high-quality wine? Europenian Review of Agricurtural Economics, Europenian Assocation of Agricultural Economists, Den Haag, The Neterlands, 40 (1), 143-162.
Stanković, LJ. & Avramović, M. (2007). Marketing istraživanja, Niš: Ekonomski fakultet.
Vlahović, B., Tomić, D. & Puškarić, A. (2011), Promene na tržištu vina u zemljama CEFTA grupacije, Ekonomika poljoprivrede, 58 (4), Beograd, 609-620.
Zarić, S. (1999). Čarobni svet sajmova, Beograd: Grmeč.
