Najlon Market – A Traditional Institution of Trade and Social Trends
DOI:
https://doi.org/10.51738/Kpolisa2021.18.3r.4.02Keywords:
Najlon market, goods, trade, sellers, consumers, social movementsAbstract
Traditional trade institutions organised as fairgrounds represent certain market and social trends in the trade of second-hand goods and other products that are characteristic of such places. One of such institutions is the Novi Sad Fairground, better known as the Najlon Market. The paper includes a quantitative and qualitative methodological approach to understand the nature and importance of such markets in the world, with special reference to the Najlon market. The entire trade process is based on the interests of customers and consumers in the form of personal satisfaction. The model of development of this market is based on investment in operational decisions of sellers how to fulfill the interest of consumers and strategically in terms of eliminating deficiencies in terms of infrastructure and management.
Downloads
References
Бјелајац, Жељко. (2018): Феноменолошки и етиолошки аспекти угрожавања безбедности, Култура Полиса, бр. 36, стр. 387-404.
Деспотовић, Љубиша, Гајић, Александар. (2017): Перспективе модерне државе у поствестфалском поретку, Култура Полиса, бр.32, стр.293-307.
Милојевић, Иван, Михајловић, М. (2020): Рачуноводствени третман државних давања и обелодањивање државне помоћи, Култура Полиса, бр. 42, стр. 619-630.
Прдић, Недељко, Костић, Сара.(2020):Интегрисане маркетинг комуникације у функцији промоције пијаца, Култура Полиса, бр.45, стр. 363-374.
Прдић, Недељко. (2021): Маркетинг инвестиције пословних организација, Институт примењених наука, Монографија, Београд.
Baliey S, Baines R. P, Wilson H, Clark M. (2009): Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough, Journal of Marketing Management, 25(3-4), pp. 227-252.
Grando A, Tapiero C. S, Belvedere B. (2007): Operational performances in manufacturing and service industries: conceptual framrwork and research agenda, International Journal of Business Performance Management, VOL.9, No.2, pp. 110-126.
Keller Ed, Fay Brand. (2012): Word of Mouth Advocacy:A New Key to Advertising Effectiveness, Journal ofAdvertising Research, 52, pp. 459-464.
Kotler, Filip, Keler L Kevin. (2017): Marketing Menadžment, Data Status, Ekonomski fakultet Beograd, Knjiga, Beograd.
Lovreta, Stipe, (2008): Strategija i politika razvoja trgovine Republike Srbije, Univerzitet u Beogradu, Ekonomski fakultet, knjiga, Beograd.
Sridhar Shrihari,Srinivasan Raj, (2012): Social Influence Effect in Online Product Ratings,Journal of Marketing, 76, pp. 70-88.
https://www.nstrznica.co.rs/najlon-pijaca, приступљено 18.4.2021
https:// www.vm.gov.hu, приступљено 13.3.2019
https:// www.mpt.gov.rs, 16.6.2018
https:// www.wuwm.org, приступљено 12.2. 2018
https:// www.ifoam.org, приступљено 15.5.2019.
