MARKETING IN THE FUNCITON OF INVESTMENTS IN STOCK MARKETS
Keywords:
marketing, stock market, effects, investments, social welfareAbstract
Modern stock markets enable continuous and undisturbed trade so they manifest, besides investments, some social trends also. Based on importance of stock markets on worlds market, the aim is to promote knowledge of social role and importance of stock markets for public welfare. Namely, certain marketing activities should punctuate the role of stock markets in the trade and both social and economic trends. Having in mind the importance of stock markets in modern business conditions, the accent is on marketing activities that may cause role and importance of stock markets as investments in trade and public welfare. Model that assumes objectification of stock markets role and their contribution to trade effects, and marketing instruments effects that may add to social importance of stock markets, aims to promote knowledge and necessity for domestic stock markets development. The conclusion is that an optimal combination of trade importance of stock markets and certain marketing efforts may increase total effects of stock markets in society.
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