THE MARKETING IN THE FUNCTION OF AUCTION TRADE DEVELOPMENT
Keywords:
marketing, auctions, trade, market, incomeAbstract
Auctions are specialized market institutions for merchandise and financial capital trade. In the historic context, auction trade development follows the development of social relations and production forces. With the development of production forces, the importance of auctions has been risen and fallen in relation to trade on bazaars and fairs. Today, auction represent the trade form with international valuation where supply and demand meet. The basic aim of this work paper is to stress the importance of marketing on trade increase and the final increase of business incomes. The conclusion is that marketing is key business conception that promotes the importance of auction trade on the market by its communication channels, and that finally influence the expected revenues.
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