FAKTORI PONAŠANJA POTROŠAČA NA TRŽIŠTU ORGANSKIH PROIZVODA
Ključne reči:
органска пољопривреда, тржиште органских производа, потрошачи, фактори понашања потрошачаApstrakt
Пољопривреда као најважнија стратешка привредна грана има за циљ производњу квалитетне и здравствено безбедне хране. Органска производња је систем одрживе пољопривреде. Базира се на поштовању еколошких принципа путем рационалног коришћења природних ресурса, употребе обновљивих извора енергије, очувања природне разноликости и заштите животне средине. Будућност органске пољопривреде зависи од преференција потрошача. Чињеница је да се потрошачи све више опредељују за органске производе. На њихово понашање утичу бројни екстерни и интерни фактори. Од ових фактора најзначајнији утицај имају географски, демографски, економски, социолошки и психолошки. Циљ рада је да се кроз компаративну анализу идентификују кључни фактори који утичу на преференције потрошача приликом куповине органских производа.
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Домаћи прописи и документа
Zakon o organskoj proizvodnji, „Službeni glasnik RS”, br. 30/10.
Pravilnik o kontroli i sertifikaciji u organskoj proizvodnji i metodama organske proizvodnje, „Službeni glasnik RS“, br. 48/11.
Pravilnik o izmenama i dopunama pravilnika o kontroli i sertifikaciji u organskoj proizvodnji i metodama organske proizvodnje, „Službeni glasnik RS, br, 40/12.
Pravilnik o dokumentaciji koja se dostavlja ovlašćenoj kontrolnoj organizaciji radi izdavanja potvrde, kao i o uslovima i načinu prodaje organskih proizvoda, „Službeni glasnik RS”, br. 88/16.
Spisak ovlašćenih kontrolnih organizacija za obavljanje poslova kontrole i sertifikacije u organskoj proizvodnji za 2018. godinu „Službeni glasnik RS”, br. 106/17.
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