ANALYSIS OF THE FINANCIAL SECTOR FROM THE ASPECT OF ORGANIZATIONAL COMMITMENT
Keywords:
financial sector, organizational commitment, commercial banks, profitabilityAbstract
The financial sector is one of the pillars of the economic system of the Republic of Serbia. The banking sector has a dominant role in the financial system of the Republic of Serbia with a share of 92.4% in the total balance sheet. The profitability of banks is significantly influenced by the organizational commitment of employees. Organizational commitment is the degree to which employees are identified with a particular organization and its goals and wishes to maintain in the organization, or a measure of their emotional and intellectual commitment to their work. The organizational commitment is influenced by several factors: the characteristics of the job itself, the nature of the awards, the possibility of employment, the attitude of the organization towards the new employees and the personal characteristics of the employees. More dedicated employees influence the creation and maintenance of good reputation of banks, and provide better services to new and existing clients, which directly affects the improvement of performance indicators. The aim of the study is to investigate the influence of organizational behavior on the organizational commitment of employees in commercial banks of the Republic of Serbia by means of a pilot research which was conducted in the April-May of the year 2018. Data collection was carried out by an anonymous questionnaire that included respondents from nine commercial banks operating in the City of Belgrade, wherein the authors have applied a scale of the internationally recognized instrument "Organizational Commitment Questionnaire (OCQ)" in order to measure the organizational commitment.
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