POLITIČKI MARKETING I BORBA SA POPULIZMOM
Ključne reči:
избори, кампања, политички маркетинг, популизам, Европски парламентApstrakt
Циљ овог истраживања је да анализира карактеристике предизиборне кампање главних протагониста на европским парламентарним изборима 2019. године: суверенистичког и проевропског фронта. Предмет истраживања обухвата тематске оквире и доминантне наративе кампање, чији су носиоци европске политичке странке и парламентарне групе. Узорак истраживања чине званични изборни манифести и резолуције странака објављене на њиховим веб-странама, као и медијска саопштења странака, писма страначких лидера и интервјуи са шпиценкандидатима. Идентификоване су карактеристичне маркетиншке стратегије два супротстављена неформална блока.
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