Artificial Intelligence, Social Unrest, and Economic Development as  Antecedents of Foreign Tourist Destination Choice

Žaklina Spalević; Radovan Dragić; Stefan Zdravković

doi:10.51738/kpolisa.2025.2r.001

Autori

Žaklina Spalević Univerzitet Singidunum, Beograd, Srbija Fakultet za turizam i hotelijerstvo https://orcid.org/0000-0001-8502-2038
Radovan Dragić Univerzitet Privredna akademija, Novi Sad, Srbija Fakultet za ekonomiju i inženjerski menadžment https://orcid.org/0009-0005-0691-4481
Stefan Zdravković Univerzitet MB, Beograd, Srbija Poslovni i pravni fakultet https://orcid.org/0000-0002-0047-3356

DOI:

https://doi.org/10.51738/kpolisa.2025.2r.001

Ključne reči:

veštačka inteligencija, socijalni nemiri, ekonomska razvijenost, turizam, strane destinacije.

Apstrakt

Ova studija ispituje uticaj veštačke inteligencije (AI), socijalnih nemira i ekonomske razvijenosti kao ključnih determinanti u odabiru stranih turističkih destinacija. Posebno se analizira u kojoj meri turisti koriste alate veštačke inteligencije tokom procesa donošenja odluka, kao i uloga AI algoritama u olakšavanju izbora destinacije. Takođe, istraživanje razmatra na koji način socijalni nemiri, narušavanjem stabilnosti i pravnog poretka, utiču na preferencije turista, kao i efekat ekonomske razvijenosti na atraktivnost destinacije. Empirijsko istraživanje sprovedeno je u Republici Srbiji 2025. godine primenom anketne metode, dok su odgovori ispitanika analizirani pomoću statističkog softvera SmartPLS 4. Ukupan uzorak obuhvatio je 310 ispitanika, a rezultati ukazuju na to da sve analizirane varijable pozitivno utiču na izbor stranih turističkih destinacija. Integracijom tehnoloških, socio-političkih, pravnih i ekonomskih aspekata, ova studija pruža dragocene uvide za pružaoce turističkih i ugostiteljskih usluga u cilju optimizacije strategija i boljeg prilagođavanja promenljivom ponašanju turista. Istraživanje doprinosi rastućem korpusu znanja o tome kako savremene tehnologije i kontekstualni faktori oblikuju odluke o putovanjima, podržavajući time informisanije marketinške i menadžerske prakse u globalnoj turističkoj industriji.

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