SOCIAL KNOWLEDGE: CONSTRUCTION MECHANISMS OF MENTAL PERFORMANCE
Keywords:
social cognition, social perception, schemes, stereotypes, social representations, attribution theoryAbstract
The aim of this paper is to draw attention to the importance of the phenomenon of social cognition in the sociological theories and inspire further analysis. Social complexity, what distinguished the human species, has influenced the development of the phenomenon of social cognition and social intelligence of the people. Social cognition, as the broadest defined, is the ability, perception and way of understanding the personal self, others and the whole society. The definition of social cognition indicates that for its study an interdisciplinary approach is required, which consists of psychological, sociological, anthropological, psycho-sociological theories, including the study of neuropsychology and psychiatry. The paper presents the basic phenomena of knowledge and a way to build mental representations: the network of associations, schemes, stereotypes. Social perception is presented as a „building block” of knowledge and relates to the following phenomena: the formation of impressions and the importance of first impressions, social schemes, social representations, selfulfilling prophey. Also this paper presens heuristics of thinking as „mental shortcuts” and the theory of attributions and causal attribution. The various examples of social life that reflect theory, it is shown through the paper.
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