MEDIA MANIPULATION AS A FACTOR OF DEGRADATION OF CONTEMPORARY SOCIETY
Keywords:
media, ethics, manipulation, propaganda, primary (visible) manipulation, secondary (resident) manipulation, contemporary society, social degradationAbstract
In this paper the author analyzes the phenomenon of media manipulation, which is firstly deconstructed and defined, and then its methods of action, presence, goals, reach and effects are determined. As there are many levels and forms of manipulation, the author proposes that there are two basic levels of manipulation, each with sub-levels. While using the analytical method, the author further determines existence of various forms of manipulation and finds examples in the society and by them he then determines the effects of these individual forms of manipulation on society. In the paper’s conclusion, based on facts acquired in the paper, the author considers current state and gives prediction of further development and influence of this phenomenon, particularly distinctive to contemporary society.
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