MEDIA MANIPULATION AS A FACTOR OF DEGRADATION OF CONTEMPORARY SOCIETY

Authors

  • Aleksandar M. Filipović Факултет за економију и инжењерски менаџмент Нови Сад

Keywords:

media, ethics, manipulation, propaganda, primary (visible) manipulation, secondary (resident) manipulation, contemporary society, social degradation

Abstract

In this paper the author analyzes the phenomenon of media manipulation, which is firstly deconstructed and defined, and then its methods of action, presence, goals, reach and effects are determined. As there are many levels and forms of manipulation, the author proposes that there are two basic levels of manipulation, each with sub-levels. While using the analytical method, the author further determines existence of various forms of manipulation and finds examples in the society and by them he then determines the effects of these individual forms of manipulation on society. In the paper’s conclusion, based on facts acquired in the paper, the author considers current state and gives prediction of further development and influence of this phenomenon, particularly distinctive to contemporary society.

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References

Bernays, Edward (1928): Propaganda, Horace Liveright, Routledge

Бјелајац, Жељко (2015), Медији, супкултура и криминалитет у savremenom društvu, Kultura Polisa, broj 27, 2015, Novi Sad,

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Filipović, Aleksandar (2016): Paradigma kulturološkog pozicioniranja video igre, doktorska disertacija odbranjena na FDU u Beogradu, maja 2016, biblioteka FDU Beograd

Filipović, Aleksandar (2013), „Etički izazovi video igre, “Zbornik radova Fakulteta dramskih umetnosti, Časopis Instituta za pozorište, film, radio i televiziju, Beograd, broj 24

Šušnjić, Đuro (1995): Ribari ljudskih duša, Čigoja štampa, Beograd

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Published

2018-12-31

How to Cite

M. Filipović, A. . (2018). MEDIA MANIPULATION AS A FACTOR OF DEGRADATION OF CONTEMPORARY SOCIETY. KULTURA POLISA, 15(4), 45–60. Retrieved from https://kpolisa.com/index.php/kp/article/view/656

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