RUSSIA TODAY (RT): THE RESPONSE TO GLOBAL MEDIA MINDNESS
Keywords:
Russia Today (RT), global media, media mindedness, media alternative, freedom of public communicationAbstract
The paper points out the importance of appearance and existence TV Russia Today (RT) in the global mediasphere. The author insists on the fact that until the 2005th year after the establishment of this television, the picture of the world in a global western television programs were one-sided and ideologically impregnated with interests of the most powerful countries of the West. He also points out that programs of RT at present the most important media alternative to institutionalized media presentation events in the contemporary world, because in the programs of RT recipients can see and hear the news and interpretation in the modern production pattern, which differently show reality as opposed to a global television programs in the western part of the world. The author concludes that the RT in terms of objectivity no different from Western forerunner, but the recipients have the possibility to choose, and the truth of „the other side”, which has always been the essential prerequisites of freedom in public communication.
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