MUSEUMS AND CULTURAL AND CREATIVE INDUSTRY
Keywords:
museums, cultural and creative industries, synergy, Novi SadAbstract
The paper deals with the question of the connection between creative and cultural sector and various museum activities. Modern museums are already greatly expanding their business, becoming the proper institutions of social space. Their focus is no longer merely on the collection, processing, preservation and presentation of heritage, but also on educational programs aimed at different target groups, as well as on complex creative projects. The museum profile intensification in the context of cultural and creative industries presupposes their continuous cooperation with the creative sector. A survey conducted among employees in the museums of the city of Novi Sad confirmed this statement.
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