• Marina D. Nedeljković Филозофски факултет Нови Сад
  • Jovana M. Čikić Филозофски факултет Нови Сад


lifestyle, entrepreneurship, lifestyle entrepreneurship, sociological concept


In contemporary societies, entrepreneurship is considered irreplaceable in foundation of modern economies. With the development of societies, entrepreneurship has changed in terms of diversification of entrepreneurial motivation, expected goals, principles of action, actors, etc. Thus, a part of research of contemporary entrepreneurship is dedicated to identification and explanation of the observed subjective elements. This means that contemporary researches have made partial departure from the purely economic approach in the entrepreneurship analysis, addressing this phenomenon through personal and entrepreneurial characteristics of entrepreneurs. In such context, we speak of lifestyle entrepreneurship which is focused on special values, job satisfaction, specific quality of entrepreneur – client relation, while classical entrepreneurial attributes (profit, growth) are overshadowed. Based on relevant references, we have analyzed elements for the sociological definition of lifestyle entrepreneurship and also elaborate characteristics of that special type of entrepreneurs. We have also summed up similarities and differences between classical/commercial and lifestyle entrepreneurship. At last, we have pointed out on possibilities and limitations in use of the lifestyle entrepreneurship as a concept in sociological research.


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How to Cite

D. Nedeljković , M. ., & M. Čikić, J. . (2019). LIFESTYLE ENTREPRENEURSHIP AS A SOCIOLOGICAL CONCEPT. KULTURA POLISA, 16(39), 539–551. Retrieved from



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