Blockchain Technologies and Media Transformation

Abstract

In this paper we start from the assumption that social dynamics and cultural-civilizational progress cannot be viewed separately from the social history of the media as complex technological-communication structures. In this paper we deal with the influence of new disruptive technologies DLT (Distributed Ledger Technologies) better known as blockchain technologies which, thanks to the latest technological solutions, have great potential for transforming the media and journalism as a profession, thus we have explained the technological concept on which they are based. We will discuss the concept of personalized blockchain journalism and propose a user economy model that guarantees the financial sustainability of the platform. Observing information as a user experience, we have discussed the possibility of adequate cognitive response of users in conditions of information saturation, and raised the issue of structuring information in designing a journalistic platform on the blockchain, as an ecosystem that will distance itself from existing polluted media space. Finally, we have proposed a topic for further reflection and scientific research, which is the latest technological transition based on quantum computing, artificial intelligence and the Metaverse, which will provide a completely new user experience in 3D virtual space, where user avatars will rely less and less on traditional media and journalism as we know it today.