Blockchain Technologies and Media Transformation




media, personalized journalism, blockchain, user experience, user economy


In this paper we start from the assumption that social dynamics and cultural-civilizational progress cannot be viewed separately from the social history of the media as complex technological-communication structures. In this paper we deal with the influence of new disruptive technologies DLT (Distributed Ledger Technologies) better known as blockchain technologies which, thanks to the latest technological solutions, have great potential for transforming the media and journalism as a profession, thus we have explained the technological concept on which they are based. We will discuss the concept of personalized blockchain journalism and propose a user economy model that guarantees the financial sustainability of the platform. Observing information as a user experience, we have discussed the possibility of adequate cognitive response of users in conditions of information saturation, and raised the issue of structuring information in designing a journalistic platform on the blockchain, as an ecosystem that will distance itself from existing polluted media space. Finally, we have proposed a topic for further reflection and scientific research, which is the latest technological transition based on quantum computing, artificial intelligence and the Metaverse, which will provide a completely new user experience in 3D virtual space, where user avatars will rely less and less on traditional media and journalism as we know it today.


Download data is not yet available.


Ammous, S. ( 2018). Bitcoin standard. John Wiley & Sons, Inc.

Ali, M., &Sikha B. (2021). Introduction to NFTs: The future of digital collectibles. Interna-tional Journal of Advanced Computer Science and Applications, 12(10), 50–53.

Bajac, M. (2019). Kulturna prava, kulturna ekonomija i još po nešto [Cultural rights, cultur-al economy, and more]. Kultura polisa, 15(3), 29–41.

Bjelajac, Ž., & Filipović, A. M. (2018). Uticaj masovnih medija na degradaciju savremenog društva [Influence of mass-media on degradation of contemporary society]. Kultura poli-sa, 15(4), 9–21.

Bjelajac, Ž. & Merdović, B. (2018). Senzacionalizam u medijima kao uzrok destabilizacije politike suzbijanja kriminaliteta [Sensationalism in media as a cause of destabilization of criminal policy]. Kultura polisa, 15(35), 289–300.

Brekke, J. K. (2019). Disassembling the trust machine, [Unpublished doctoral dissertation Thesis, Durham University, Geography Department].

Debre, R. (2000). Uvod u mediologiju [Introduction to mediology]. Clio.

Kim, B., & Yongik, Y. (2018). Journalism model based on blockchain with sharing space. Sookmyung Women’s University in Seoul: School of IT Engineering.

Mayer, E. R. (2005). The Cambridge Handbook of multimedia learning. Cambridge Univer-sity Press.

Nakamoto, S. (2008). Bitcoin: A peer-to-peer electronic cash system. Bitcoin.

Tapscott, D., & Tapscott, A. (2016). Blockchain revolution. Penguin Random House.

Teixeira, L., Amorim, I., Silva, U.A., Lopes J.C., & Filipe, V. (2020). New approach to crowd journalism using a blockchain-based infrastructure. In P. D. Haghighi and I. Salvadori (Eds), Proceedings of the 18th International Conference on Advances in Mobile Computing & Multimedia (pp. 170–178). Association for Computing Machinery New York.

Voinea, V. D. (2019). Blockchain for journalism – potential use cases. Social Sciences and Education Research Review, 6(2), 244–257.

Zubof, Š. (2020). Doba nadzornog kapitalizma[The age of surveillance capitalism]. Clio.




How to Cite

Bajac, M. B., & Vojinović, M. M. . (2022). Blockchain Technologies and Media Transformation. KULTURA POLISA, 19(3), 1–21.