IMAGE AND ONLINE MEDIA: BALKAN’S IMAGE IN CULTURE SPHERE
Keywords:
online media, regional image, Balkans, cultural communication, intercultural dialogueAbstract
The subject of building images in the new era of online communication media will be more discussing in future on academic and practical level. The text identified certain of theoretical concepts for national image building, presents the main components and characteristics of regional image’s concept and paying attention to the basic models of cultural communication and intercultural dialogue.
Accent is placed on analysis of Balkan’s image in the field of culture, built by French online portal Le Courrier des Balkans. Balkan’s achievements in the field of literature, cinema, music, cultural heritage and Balkan’s common cultural projects and initiatives are presented with a positive assessment. Planning, implementing and maintaining of various common projects in the Balkan’s cultural sphere can be seen as a part of strategy for the Balkan’s positive regional image formation.
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References
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