Culture of Polis, Year XVIII (2021), Issue 46, pp. 267-280
ISSN 1820-4589

NEDELJKO PRDIĆ
JKP Tržnica, Novi Sad, Serbia
nedeljko.prdicns@gmail.com

UDC: 339
DOI: https://doi.org/10.51738/Kpolisa2021.18.3r.4.02

Review work
Received: 2021-08-24
Approved: 2021-09-25
Online: 2021-10-18

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NAJLON PIJACA – TRADICIONALNA INSTITUCIJA TRGOVINE I DRUŠTVENIH KRETANJA
NAJLON MARKET – A TRADITIONAL INSTITUTION OF TRADE AND SOCIAL TRENDS

SUMMARY
Traditional trade institutions organised as fairgrounds represent certain market and social trends in the trade of second-hand goods and other products that are characteristic of such places. One of such institutions is the Novi Sad Fairground, better known as the Najlon Market. The paper includes a quantitative and qualitative methodological approach to understand the nature and importance of such markets in the world, with special reference to the Najlon market. The entire trade process is based on the interests of customers and consumers in the form of personal satisfaction. The model of development of this market is based on investment in operational decisions of sellers how to fulfill the interest of consumers and strategically in terms of eliminating deficiencies in terms of infrastructure and management.

KEYWORDS
Najlon market, goods, trade, sellers, consumers, social movements

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