Manić M, Milošević K. THE INFLUENCE OF ADVERTISING ON THE MEDIA AUDIENCE: RECIPIENTS AS COMMODITIES OR AS PASSIVE OBSERVERS OF MEDIA CREATIONS. kp [Internet]. 2013 Jun. 30 [cited 2026 Aug. 5];10(21):311-29. Available from: https://kpolisa.com/index.php/kp/article/view/1255