QUALITY OF SERVICE AS A COMPETITIVE ADVANTAGE
Keywords:
Quality of service, competitive advantage, the userAbstract
The main objective of this paper is to analize the benefits of quality of service from the standpoint of competitive advantage in the markwet. A modern approach to the market involves the selection of appropriate strategies that will enable the achievement of company goals. The quality of the service provided is the implementation of business strategies based on the principles of marketing in service companies. The main objective of the research is siatematizacia ehisting knowledge in this field, using the qualitative metthods of marketing research, as well as the methods of statistical data processing, but also to point out the change and remove the obstacles that hinder the positioning of the enterprise in the market. To explore gained importance and effects needed to achieve the basic goal, to win over, retain and win new customers of the company to achieve its goals in the marketplace
Downloads
References
Andrejić, Mirko, Prdić, Nedeljko Vukša, Slavko ( 2016): ICDQM - 2016 - Timski rad u funkciji unapređenja efikasnosti poslovanja, Prijevor, str. 95-102
Vasiljev, Stevan, Ilić – Milovac, Nataša (2010): Upravljanje odnosima sa potrošačima (CRM) iz perspektive marketinga i informatičkih tehnologija, Svarog, NUBL Banja Luka, br.1/2010, str. 151-162
Dejvid A, Aker, Kumar, V, Dej S, Džordž (2008): Marketinško istraživanje, Ekonomski fakultet, Beograd
Grubor, Aleksandar (2010): Marketing i uslužna ekonomija, Ekonomske teme, Ekonomski Fakultet Niš, Niš, br. 4/2010, str 531-545
Kotler, Filip, Vong, Veronika, Sonders, Džon, Armstrong, Geri (2007): Principi marketinga, Mate, Beograd
Krstić, Prdić, Vukša, (2016): ICDQM – 2016 – Uticaj menadžmenta znanja na povećanje efikasnosti poslovne organizacije, Prijevor, str.
Prdić, Nedeljko (2015): Model društvenog marketinga u javnom sektoru, Kultura polisa, Novi Sad, br. 27, str. 429-443
Prdić, Nedeljko (2016): Konkurentska prednost na osnovu strategije niskih cena, Ekonomika, Niš, 1/2016, str. 163-174
Prdić, Nedeljko (2012): Sajmovi kao instrument integrisanog komunikacijskog miksa, NDD, Fakultet poslovne ekonomije, Univerzitet Edukons, Sremska Kamenica
