POSITIVE AND NEGATIVE ASPECTS OF THE INFLUENCE OF MASS MEDIA ON THE INTER-LINGUAL RELATIONS BETWEEN ENGLISH AND SERBIAN

Abstract

The paper focuses on the influence of English in the Serbian language, in our case, the mother tongue, as a consequence of language contacts, cultures and information in cyber, television and radio space. Starting from the assumption that there is a wide stratification of the forms of communication through the mass media, as well as the dramatically dominant influence of the English language and its increasingly popular use, primarily with young people, the author proposes to examine inter-lingual relations within the mentioned spaces. The examination of the influence of English on the Serbian language is based on the sociolinguistic fact that languages are living organisms that do not exist as separate entities, but instead monitor the functional, social, or individual choices and needs of individuals who use them. In this sense, Anglicism, on the one hand, represent the special needs of the speaker, and on the other, their expansion and the unplanned development represent a sociolinguistic phenomenon that, apart from the question of possible justification and tolerance, needs a serious attention to be put in order to preserve the standard Serbian language.