• Mirjana Ž. Kovačević Висока школа за комуникације Београд
  • Dušan I. Kovačević Егзит тим Нови Сад


креативне индустрије, креативна економија, Егзит фести-вал, интеркултуралност


Еmerged as a student social movement in Serbia in the year 2000., the Exit festival grew out of the desire for progress and a striving for freedom. Тhe festival has built a distinctive identity and successfully positioned itself on the European event tourism map. The entire Balkan region benefited from Exit activism, since the striving for positive changes and achievements has connected young people who grew up with wars and hatred, misunderstanding and ignorance. Through further intercultural building and expanding, the Exit team's plans were guided by a vision of generating positive energy that unites and inspires, and the mission to transform the Balkans into a symbol of unity and progress, eace and tolerance. However, we see a real contribution to the successful operation of the Exit team in the scope and impact of the CSV (creating shared value) in the fields of creative industry and creative economy. The aim of this paper is to highlight the role of the Exit festival, and the creative industry in general, as urban regeneration tools for Balkan region and actuator for the economies of the city of Novi Sad and Serbia, as well as their image and destination branding.


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How to Cite

Ž. Kovačević , M. ., & I. Kovačević, D. . (2022). REATIVE ECONOMY OF THE BALKANS: EXIT AS AN EXAMPLE OF GOOD PRACTICE. KULTURA POLISA, 15(36), 445–459. Retrieved from



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