TEXTBOOK MARKET ISSUES IN SERBIA 2008 TO 2016 YEAR

Bojana  Delić; Duško  Kuzović

Authors

Bojana Delić Завод за уџбенике Београд
Duško Kuzović College of Engineering, Depratment of Architecture Engineering Dhofar Univesity, Salalah, Sultanate of Oman

Keywords:

textbook market; textbooks in Serbia; publishers of textbooks for primary schools; transition and market

Abstract

After the introduction of the market in 2004, the social status of the textbook in Serbia, has been changed. Until 2004 in Serbia worked only one textbook publisher. In 2015 the textbook market functioned 79 licensed publisher for primary school. From 2008 to 2016 the Institute for textbooks Belgrade, 100% market share decreased to 3% in 2016. This paper analyzes the events that took place during the first decade of operation of the market in publishing textbooks. The paper analyzes the behavior of the publisher; appear in the textbook market; specifies the types of behavior in the market behavior of private publishers and publisher who founded the Serbian taxpayers.

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