• Živana Krejić Faculty of Business Studies and Law Belgrade
  • Snežana Milićević Faculty of Hotel Management and Tourism Vrnjačka Banja


special forms of tourism, sustainable development, nature, Serbia


In 2017, 2018, and 2019, excursions for tourists in nature conservation areas were organized at various sites in Serbia, with the aim of observing rare bird species. Considering that bird watching is an underdeveloped form of sustainable tourism development in the Serbian tourism market, the aim of this study was to examine the profile of tourists expressing their desire for bird watching, as well as the impact of this form of tourism on the protection and conservation of the nature of Serbia. Although sustainable development in the National Tourism Development Strategy of Serbia was recognized as an opportunity for future development, stay on the ground showed numerous disadvantages for the further development of this type of tourism, such as nature protection, inadequate destination management, waste disposal, space degradation, poor infrastructure, low level awareness of the local population and lack of educational facilities.

The conclusion of the research is that the excursions organized for the purpose of bird watching had a very favorable effect on increasing tourists' awareness of the environment, on the sustainable development of the tourist destination and pointed to the needs of current and future tourists who want to spend time in nature protected areas.


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