The Marxization оf Postmodernism: Early Works оf Jean Baudrillard


  • Djordje Stojanović Institute for Political Studies, Belgrade



postmodernism, Marxism, Jean Baudrillard, consumer society, system of objects, sign-value, capitalist society


This paper starts from the assumption that Jean Baudrillard represents one of the most significant post-poststructuralist/post-postmodernist thinkers. It deals with his early works: the characteristics of the system of objects structured into a "consumer society" and with the reformulation of Marxism on the basis of semiological theories of sign. The paper concludes that capitalism establishes social domination by imposing a system of sign values where the individual is assimilated by the consumer society and subordinated to its domination through acts of consumption. Ergo, consumption is an algorithm for the commodification of social homogenization and hegemony.


Download data is not yet available.


Стојановић, Ђорђе. 2013. „Трактат о постмодернизму, друштву и политици: Quaecumque ab X dicta essent, commentitia esse.” Српска политичка мисао 41(3): 11-56.

Стојановић, Ђорђе. 2016. „Постмодернизам у друштвеним наукама: стање парадигме.” У „Постмодернизација српске науке: политика постмодерне/политика после постмодерне”, ур. Ђорђе Стојановић и Мишко Шуваковић, посебно издање, Српска политичка мисао: 5–35. doi:10.22182/spm.specijal2016.1.

Baudrillard, Jean. 1981 [1972]. For a critique of the political economy of the sign. St. Louis: Telos Press.

Baudrillard, Jean. 1996 [1968]. The System of Objects. London: Verso.

Baudrillard, Jean. 1998 [1970]. The Consumer Society: Myths and Structures. London: Sage.

Bauman, Zygmunt. 2000. Liquid Modernity. Cambridge: Polity Press.

Chandler Caldwell, Roy Jr. 2003. “For a Theory of the Creole City: Texaco and the Postcolonial Postmodern”. In Ici-Lá: Place and Displacement in Caribbean Writing in French, ed. Mаry Gallagher, 25-41, Rodopi: Amsterdam-New York.

Clarke, David. 2003. The Consumer Society and the Postmodern City. London: Routledge.

Daly, Glyn. 1999. “Marxism and Postmodernity.” In Marxism and Social Science, eds. Andrew Gamble, David Marsh, and Tony Tant Chicago: University of Illinois Press.

Kellner, Douglas. 1989. Jean Baudrillard: From Marxism to Postmodernism and Beyond. Stanford: Stanford University Press.

Kellner, Douglas. 2009. “Jean Baudrillard (1929-2007): A Critical Overview.” In Baudrillard Now: Current Perspectives in Baudrillard Studies, ed. Bishop, Ryan, 17-28. Cambridge: Polity Press.

Laclau, Ernesto and Mouffe, Chantal. 1985. Hegemony and Socialist Strategy: Towards a Radical Democratic Politics. London: Verso, 1985.

Lyotard, Jean-Francois. 1984. The Postmodern Condition: A Report on Knowledge. Minneapolis: University of Minnesota Press.

Maltsev, Oleg. 2021. Maestro. Jean Baudrillard. The Last Prophet of Europe. Odessa: Publishing House “Patriot”.

Marcuse, Herbert. 2007 [1961]. One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society. London: Routledge.

Pawlett, William. 2007. Jean Baudrillard: Against Banality. London: Routledge.

Ritzer, George. 1998 [1970]. “Introduction”. In Jean Baudrillard, The Consumer Society: Myths and Structures, 1-25, London: Sage.

Thiele, Leslie Paul. 2002. Thinking Politics: Perspectives in Ancient, Modern, and Postmodern Political Theory. New York: Seven Bridges Press.

Veblen, Thorstein. 2007 [1899]. The Theory of the Leisure Class. New York: Oxford University Press.




How to Cite

Stojanović, D. (2021). The Marxization оf Postmodernism: Early Works оf Jean Baudrillard . KULTURA POLISA, 18(46), 145–155.



Review Article