THE CONCEPT OF DIFFERENCE AND THE PRODUCTION OF MEANING BY THE MEDIA: SERBO-CROATIAN RELATIONS IN AMERICAN PRESS DURING THE CREATION OF THE COMMON STATE
Keywords:
Serbian-Croatian relation, mass media, press, diversity, production of meaning, stereotypesAbstract
The differences are the basic precondition of existence. Most modern societies can be described as plural, which necessarily implies the existence of different groups. Relations between different ethnic groups in the social reality is one of the most important criteria for assessing democratic society. The mass media are important social institution and social representations are an essential part of it. Thus, the production of meaning in the mass media became closely associated with understanding of diversity concept. The aim of this paper is to critically analyze the Serbian-Croatian relations, ie. the similarities and differences between the two nations. This paper employs critical discourse analysis to investigate dominant U.S press at the time of creating the first joint state.
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