PUBLIC RELATION MODEL IN THE PUBLIC SECTOR

Authors

  • Nedeljko Prdić ЈКП Тржница Нови Сад
  • Tamara Milanović Електровојводина – Одржавање Нови Сад

Keywords:

public relations, public sector, model of public relations

Abstract

In this paper, authors investigate and analyse public relations implementation as communication instrument in the public sector, especially on the local level. The goal is to improve communication between public companies and citizens, in order to satisfy basic needs of citizens and improve the public function performance. Existing and new techniques are to be implemented to achieve goals. The maion goal of this work is to define a notion of public interest and economic interest of a company. The significance of this research is in defining the role and influence of public relations in public sector, with interactive communications and dialogue between a company and targeted public, for benefit of all participants.

Downloads

Download data is not yet available.

References

Blek, Sem (1997): Odnosi s javnošću, Clio, Beograd

Dr. Branković, Srbobran (2004): Evaluacija odnosa s javnošću, international london school of public relations, Maribor 2-6. 02. 2004.

Drucker P. (2006) Managing the Nonprofit Organisation: Principles and practice, Melbourne

Filipović, V.; Kostić-Stanković, M. (2012) Marketing Menadžment, Fakultet organizacionih nauka, Beograd

Kotler, Philip. (1993) Marketing – An introduction, Englewood Cllifs

Kotler, Philip. (2005) FAQ’s Marketing Singapore: Marshal Cavendish business

Kotler, Filip; Li, Nensi (2008): Marketing u javnom sektoru, Mate, Beograd

Kotler, Filip; Vong, Veronika; Sonders, Džon; Armsrong, Geri (2007): Principi marketinga, Mate, Beograd

Matera, F. R., Artigue, R. J. (2000): Public Relations – Campaign and Techniques, Boston

Miletić, Mirko (2007) Privatizacija masmedija u javnom vlasništvu, Kultura Polisa br. 6/7, Novi Sad

Prdić, Nedeljko; Milanović, Tamara (2012): Javni nastupi kao promotivna aktivnost organizacije, Kultura Polisa br. 22, str. 271-288, Kultura – Polis, Novi Sad

Dr. Salai, Suzana; Mr. Hegediš, Ivan(1994): Tržišno komuniciranje, Subotica

www.novisad.rs

www.ipr.org.uk

www.prca.org.uk

Downloads

Published

2014-12-31

How to Cite

Prdić , N. ., & Milanović, T. . (2014). PUBLIC RELATION MODEL IN THE PUBLIC SECTOR. KULTURA POLISA, 11(25), 199–214. Retrieved from https://kpolisa.com/index.php/kp/article/view/1204

Issue

Section

Monographic study

Metrics